Our story
We built Samie because law firms deserve better.
Every law firm loses potential clients to missed calls, voicemail, and impersonal phone trees. Callers with urgent legal needs hang up. Leads go cold. Firms never know what they missed. Samie exists to change that.
Our mission
AI that sounds human, because your callers are.
We started Samie with a simple observation: the way most law firms handle incoming calls has not changed in decades. Voicemail, hold music, and overworked front-desk staff trying to juggle intake between a dozen other responsibilities. Callers with real legal needs deserve better than “leave a message and we will get back to you.”
Samie is an AI intake specialist built specifically for legal practices. Not a generic virtual assistant with a legal template bolted on. Every conversation flow, every intake question, every routing decision was designed from the ground up for the way law firms actually work. Practice area screening. Urgency triage. Conflict checks. Bilingual support in English and Spanish, included on every plan.
Our goal is straightforward: let attorneys focus on practicing law. Samie handles the calls, qualifies the leads, captures the details, and books the consultations. Every caller is treated with warmth and professionalism. Every lead arrives at your desk organized and ready to review.
What we believe
Three principles that guide everything we build.
Precision over volume
Every call matters. We measure success by intake quality and caller experience, not call volume or speed metrics. Your callers deserve to be heard, not rushed.
Transparency always
Flat monthly pricing. No per-call fees, no per-minute charges, no hidden add-ons. Your bill is the same every month, and you can see exactly what you are paying for.
Built for the bar
Legal-specific from day one. Practice area routing, structured intake flows, bilingual support, and respect for client confidentiality. Not a generic AI with a legal template bolted on.
Our technology
Powered by the AI you can trust.
Samie is built on Anthropic's Claude AI — widely recognized as the safest and most capable AI model available. This is the same technology trusted by enterprises handling sensitive data across healthcare, finance, and legal.
The result is natural, human-quality conversation. Samie listens, asks clarifying questions, captures structured data, and adapts to each caller. Fluent in English and Spanish, with no awkward pauses, no robotic scripts, and no phone trees. Every interaction feels like speaking with a real person who genuinely cares.
Our approach
How we think about AI for law firms.
We believe AI should augment attorneys, not replace them. Samie handles the calls, qualifies the leads, and organizes the intake — so your team can focus on the work that actually requires a law degree. The technology is the means, not the end. The end is a better experience for every person who calls your firm, and a more productive day for every attorney and staff member who works there.
We also believe pricing should be simple and fair. The legal industry is full of vendors who charge per call, per minute, per feature, and per add-on until the monthly bill looks nothing like the original quote. We charge a flat monthly rate. Everything is included. Your bill is the same whether you receive ten calls or ten thousand. That is how we think software should work.
FAQ
Questions about Samie AI.
Who built Samie?
Samie was built by a team focused on one problem: law firms losing clients to missed calls and impersonal intake experiences. We studied how the best legal receptionists work — patient, empathetic, detail-oriented — and built AI that matches those standards. Every feature is designed specifically for how law firms operate, not adapted from a generic call center product.
Why did you build specifically for law firms?
Legal intake is fundamentally different from other industries. Callers are often in crisis, case types require specific questions, urgency varies wildly, and confidentiality is non-negotiable. Generic AI assistants and answering services miss these nuances. We built Samie from the ground up for legal because the stakes are too high for a one-size-fits-all solution.
What makes Samie different from other virtual receptionists?
Three things. First, Samie is purpose-built for law firms — not a general virtual assistant with a legal script added on. Second, pricing is flat and transparent — no per-call fees, no per-minute billing, no hidden charges. Third, bilingual support in English and Spanish is included on every plan, not sold as an expensive add-on. We believe these should be table stakes, not premium features.
Is Samie a real company or a side project?
Samie is a real business serving real law firms. We are fully committed to this product and this market. Our roadmap includes expanding practice area support, adding deeper calendar integrations, and building features that help law firms grow their practice — not just answer their phones. We are in this for the long term.
Ready to see what Samie can do?
Set up takes under 10 minutes. No sales calls required.